Instagram Reach Analysis Using Python

Introduction

Goal

Importing Libraries

Read the dataset

Head will give us the first five rows and columns in the dataframe

Tail will give us the last five rows and columns in the dataframe

It shows the total no of rows and columns

It shows total columns

Checking null values in datasets

It gives distinct values in perticular column

Data Visualization

Analyzing Instagram Reach

Histogram

* Now let’s start with analyzing the reach of Instagram posts.look at the distribution of impressions that received from home:

Now let’s have a look at the percentage of impressions get from various sources on Instagram:

Analyzing Conversion Rate

Let’s have a look at the relationship between the total profile visits and the number of followers gained from all profile visits:

Instagram Reach Prediction Model

We can train a machine learning model to predict the reach of an Instagram post using Python:

Now let’s predict the reach of an Instagram post by giving inputs to the machine learning model:

Conclusion